Introduction
Brands these days are going the extra mile to stand out among the chaos and competition. There is no doubt that marketing and promotional content is appreciated in social media platforms, but on-site publicity plays a vital role too. And promotional umbrellas steal most of the show. This is because they not only offer a safe space against harsh climate conditions but also add to the aesthetics of your overall business event while exercising a subtle brand promotion.
Speaking of aesthetics, the color of the customized umbrella is a crucial factor in your brand image at an event. And the selection of a particular color or multiple colors for your next event would be fundamental to the overall look of the venue, as well. This guide will not only address the significance of customized umbrella colors for your business but will also offer some of the best ideas. Along with these, learn how Citizen Rain Gears happens to be helping numerous brands by crafting innovative umbrellas with wide color options.
How the Color of Customized Umbrellas in Business Events Matters in Branding
Whether it’s a sporting event umbrella or one in a corporate event, whatever your business sector, the color of your event umbrella has great significance. A colorful event umbrella can remarkably activate your brand in new and innovative ways. It is not entirely about aesthetics but a brand strategy that can make a difference in how your target audience views your brand. As a matter of fact, your brand recognition is significantly influenced by color. According to reports, up to 80% of brand identification is driven by its color/s. It helps to imprint an image on the consumer’s mind and recognize it at the very first sight, just like in the case of big brands like Coca-Cola, McDonald’s, etc.
Thus, it indicates that the colors of your next event umbrella have to be consistent with the brand image and appeal to its target audience, simultaneously evoking the right emotions that will prompt buyers to make a purchase decision. Subsequently, this drives significant brand loyalty of consumers to your business.
Key Ideas: Color of Customized Umbrellas for Your Next Business Event
When you have decided that you are going for promotional customized umbrellas for your next business event, it’s time to choose the right color which not only follows the latest trends but also gels with your brand image. Let’s look at the best options-
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Classic Single Colors
Classic single colors like black, navy blue, etc, are a perfect choice for custom umbrella designs as they outlive temporary fashion trends.
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Navy Blue :
Exudes the trustworthiness of blue and the elegance of black to give out a serious tone.
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Black :
It’s a versatile tone that comes with authoritative elegance.
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Red :
A vivid color which stands out from the other shades, without breaking a sweat. Your team members can go for easy dress colors as it will single-handedly bring a vivid charm to the table.
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Burgundy :
Another significant color choice when it comes to your outdoor event umbrella. Since it’s a mature and strong color, it gives your products a more refined outlook, which catches the eye of the audience.
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Multi-Color, Dual-Tone Panels
These dual natures can be used on customized promotional umbrellas to make them more interesting and catchier. They exude a vivid contrast, depicting the uniqueness of your brand. There are some dual-tone colours which have been trending for quite some time now-
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Blue and Yellow
The palette that is formed when yellow is paired with blue is something vibrant and noticeable. While yellow signifies positivity, blue denotes trustworthiness.
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Black and White
It’s a timeless and classic color combo. Your team can put on any outfit on the event day, as this color duality will offer a neutral and versatile tone. If your brand wants to project minimalism, then this should be your ultimate choice.
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Red and White
A very dramatic combination can be brought to your business event through this dual tone. While red portrays passion and energy, white denotes simplicity and purity.
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Gray and Green
It’s perfect for your next business event if your business stands firm towards supporting eco-friendly practices. While gray is seen as a statement towards practicality, green denotes nature with serenity.
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You can get the idea from another source.
Final Thoughts and How Citizen Umbrellas Can Help
While you try out the above color palettes (on the canopy of your customized umbrellas) in your next business event, make sure that you match a contrasting handle color that complements the overall aesthetic desire.
At the end of the day, an experienced custom umbrella manufacturer can help you find the best color that defines your brand. For instance, we at Citizen Rain Gears come with high expertise in this field, offering tailored suggestions, wide color options, and ultimate quality assurance on your custom event umbrella that takes your brand image to the next level.
For more information on our custom or outdoor event umbrellas, reach out to us today.